Free Enterprise

Nathan Lynch, Michael Swaine, Jonn Herschend and Will Rogan

Free Enterprise

This summer, Southern Exposure hosts three artists residencies in our Mission Street storefront gallery with the goal of providing them with an opportunity to create and launch the framework for a businsess utilizing their creative skills. From a pie delivery service, a clothing company, and quarterly, mail-order subscription-based art project, Free Enterprise provides new inventive and creative services to Bay Area residents while creating real opportunities for artists to make a living.

Nathan Lynch
Between Courses

July 10 – July 21, 2007
July 21, 2007: Pie Baking Contest
Pie Delivery Hours: Tuesday – Saturday, 3:00 – 6:00 PM
Call: 415-282-4PIE

During his residency, Nathan Lynch will conduct a series of experiments at the transition of Southern Exposure’s life as it prepares to move from its storefront at 2901 Mission Street to another venue. In its place will be the expanded, permanent home of Mission Pie, an urban bakery and farm stand. As a way to help transition these two spaces, Lynch will run a bicycle-powered, pie delivery service out of the gallery. Call 415-282-4PIE to have a pie delivered to your doorstep. Lynch will also collect stories from the neighborhood, make drawings, fashion furniture for the future space, and engage in other unexpected in-between acts. Please come by and join.

Michael Swaine
A Plea For Tenderness

July 24 – August 4, 2007
August 2, 2007: An Eye for an Eye: Guided Walk
Hours: Tuesday – Saturday, 12:00 – 6:00 PM

Michael Swaine will produce A Plea for Tenderness, a new business to create and sell shirts which explores the senseless brutality behind war and military culture. During his residency at Southern Exposure, Michael will fabricate a new line of shirts bearing the phrase “A Plea for Tenderness” sewn in Braille. Three different styles of this shirt will be produced during his residency and will be available for purchase on Thursday, August 2 at the gallery. In addition to producing and launching a new line of shirts, Michael will also produce a video of staged deaths and asks that you stop by the gallery during his residency hours to participate.

Jonn Herschend and Will Rogan

August 7 – August 18, 2007
August 15, 2007: THE THING Wrapping Party
Office hours: Tuesday – Saturday, 10:00 AM – 6:00 PM

THE THING is a subscription based, mail order art project where artists, writers and filmmakers will be invited to create a household object that somehow incorporates text. Every four months a new object will be hand wrapped in brown paper package and string and mailed to subscribers. The first four artists involved in the project are Miranda July, Anne Walsh, Kota Ezawa and Trisha Donnelly. Artists Jonn Herschend and Will Rogan will maintain office hours for the duration of their residency while they work to launch the thing. For more information or to subscribe visit