Nonchalance's practice stands at the intersection of three core concepts: Narrative, Multimedia, and Space (both public and private). Founded in Oakland in 1999 by director Jeff Hull, the organization's primary goal is to infuse more variability and play into the civic realm. Over the intervening years the team has comprised a fluctuating roster of collaborators that currently includes Sara Thacher, Sean Aaberg, Uriah Findley, and Mars Elliot. Past projects have included "Oaklandish," "The Liberation Drive-In," "Urban Capture the Flag," and "The Bay Area Aerosol Heritage Society." With over 100 free public events under its belt, Nonchalance has received thirteen consecutive "Best of the East Bay Awards," and produced exhibits and installations for the Yerba Buena Center for the Arts, the Oakland Museum of CA, the Oakland International Airport, and the Art and Soul Festival. They are currently wrapping production on the "Games of Nonchalance," an "Immersive Media Narrative" leading participants on a journey of urban exploration throughout San Francisco's hidden present and past.

For more information about Nonchalance, please visit here, here and here.